Speakers

Sarah Bairstow is a Data Team Manager at West Yorkshire Fire & Rescue Service, leading the delivery of data, analytics and digital insight that helps drive operational decision-making and ultimately makes communities safer.

Passionate about turning complex data into practical outcomes, she works across disciplines and departments to bridge the gap between technology, analytics and real-world service delivery. Her work has helped deliver award-winning solutions recognised by the National Fire Chiefs Council, demonstrating the impact high-quality data can have on public services.

Sarah is a strong advocate for modern, responsible use of data and is particularly interested in governance, innovation and developing analytical capability within organisations. She enjoys exploring new technologies, challenging established ways of working and helping others grow their skills and confidence.

Known for her collaborative approach and infectious enthusiasm for all things data, Sarah believes the best results come from bringing together people, ideas and evidence to create meaningful change.